KIA Picanto, despite being in the market for five years, continues to hold a niche position in Pakistan’s hatchback category. It features a 1.0-liter petrol engine and comes in two variants: manual and automatic. While its compact design and affordability make it attractive, competition with Suzuki cars has impacted its overall sales.
Key Features of KIA Picanto
Exterior Design
The KIA Picanto showcases a modern exterior with a signature tiger-nose grille, multi-focus reflector headlights, and a rear spoiler. Its compact size makes it ideal for city driving.
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Interior Comfort
The interior of Picanto is designed for practicality, offering seating for five passengers. Some key interior features include:
- Motor-driven power steering wheel
- Tachometer
- MP3 player with optional media player
Safety Features
KIA Picanto is equipped with multiple airbags, providing enhanced safety for passengers. Other safety elements include keyless entry and a manual AC system, though the fuel efficiency is less competitive compared to other cars in its category.
Price Comparison of KIA Picanto 2024
| Model | Price |
|---|---|
| KIA Picanto 1.0 MT | Rs. 3,600,000 |
| KIA Picanto 1.0 AT | Rs. 3,850,000 |
KIA Picanto Installment Plans
For those looking for flexible financing options, KIA offers convenient installment plans.
| Details | KIA Picanto Manual | KIA Picanto Automatic |
|---|---|---|
| Price | Rs. 3,600,000 | Rs. 3,850,000 |
| Security Deposit | Rs. 1,080,000 | Rs. 1,155,000 |
| Processing Fee | Rs. 3,100 | Rs. 3,100 |
| Total Upfront Payment | Rs. 1,083,100 | Rs. 1,158,100 |
| Rent per Month | Rs. 80,771 | Rs. 87,888 |
Why Are Sales Low?
The relatively low sales of KIA Picanto in Pakistan can be attributed to its less spacious interior and higher price compared to competitors like Suzuki. While the car offers modern design and safety features, consumers often lean toward more affordable and fuel-efficient options.
Conclusion
The KIA Picanto remains a strong contender in the hatchback market with its modern design, decent safety features, and flexible installment plans. However, to boost sales, KIA might need to consider improving fuel efficiency and offering more competitive pricing to attract a wider audience.